An image can say a lot about a person or place. As human beings, we use images to tell help us understand something. When a person walks into a room, people automatically evaluate that person and decide whether that person is a winner or loser. Consumers do the same with businesses as well. Your company can offer an exceptional product or service, but the wrong image of your product can be severely affected. If your business's image does not correlate with the products or services it can become fatal to the success of your business. This goes without saying that interior design matters to the public eye. Interior Design Says It All The interior design of your business says a lot about what your company has to offer to its customers. Your business's design and decor is part of showing the public what the image of your company is really about. We've always been taught by our parents to never judge a book by its cover, however, the everyday consumer does not think that way. The image of your business portrays is crucial for your business's success, especially in your interior design. Image Matters in the Service Industry Interior design matters a great deal in companies which offer services. Services are already an intangible object for consumers, so impression is everything. Would you want to get a massage at a parlor that was decorated in loud colors and obnoxious music was playing in the background? I would say that would indefinitely kill the mood and the experience for the consumer. The experience a customer receives is very important in the service industry. For instance, the same customer walks into a different massage parlor and sees a running waterfall on the wall; quite, calming music playing in the background; and neutral walls decorated with live hanging ferns. Which business do you think he/she would choose? Correlating the correct decor and furnishings to what your company has to offer is important to the customer's experience.
Keep Your Interior Updated Keeping your company's interior design up to date is also quite important. Many people keep up with the latest trends and fashions because they want to be in-sync with a certain image. Consumers expect the businesses that they do business with to do the same. You cannot attract customers with out of date designs. For example, a tanning salon that looks like a 70s condo does not put forth the right image for that industry's target market. Many people who invest their time and money into tanning are self-aware individuals. These people commonly range in ages 16-45. The target market for the tanning industry consists of younger to middle-aged consumers who care about his/her personal image. Like an out-of-date tanning salon, if your business does not stay up-to-date with its interior design, then you might not be reaching out to the right target market for your industry.